Professor Kelly Goldsmith is a behavioral scientist whose research examines consumers’ psychological and behavioral responses to goals and threats. Her research career began as an undergraduate at Duke University and continued as a doctoral student at Yale University, then a faculty member at the Kellogg School of Management at Northwestern and now at the Owen Graduate School of Management at Vanderbilt where she is the E. Bronson Ingram Chair, a full professor, and an award-winning teacher and researcher. Because her research bridges theory and practice, it contributes not only to theories of consumer decision making, but also to new techniques for marketers, firms, and policy makers. Her work has appeared in several top marketing and psychology journals and has been featured in hundreds of media outlets including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more. She is a regular contributor to Chief Executive magazine and a “go to” academic for news outlets seeking a marketing expert’s perspective on current consumer behavior phenomena.

In addition to her research and teaching, Dr. Goldsmith works with a wide range of corporate audiences on topics including but not limited to:

• Leveraging constraints for motivation (examples: time scarcity; financial deficits; resource constraints)

• Optimizing marketing and communications using insights from behavioral science

• Enabling customer centricity through consumer psychology (B2B and B2C)

Contact

info@profgoldsmith.com
@profgoldsmith on all socials